DREZILY
Transforming Fashion Navigation & Personalization
About Drezily
Drezily is an AI-powered fashion discovery platform built to make shopping intuitive and personalized. Unlike basic keyword search, Drezily leverages generative AI, machine learning, and computer vision to interpret nuanced shopper intent — whether expressed through natural language queries like “find me a sustainable silk midi dress for a summer wedding” or via an uploaded image for visual inspiration. By understanding these detailed requests, Drezily surfaces highly relevant products from its curated network of brand partners. As users interact, the system continuously learns, delivering smarter recommendations, higher engagement, and stronger conversions. For brands, this means instant access to advanced AI-driven discovery without the complexity — ensuring their products are discovered by the right shoppers at the right moment.
Drezily goes beyond keyword search - using AI to turn intent into discovery
Homepage Redesign
The homepage is the first touchpoint for Drezily users and plays a critical role in shaping their shopping journey. However, the earlier design struggled to encourage exploration or showcase the platform’s strengths. The redesign aimed to make the homepage an active driver of discovery, ensuring users feel guided from the moment they land.
Challenges Identified
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The layout felt cluttered, with multiple elements competing for attention.
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The search bar was understated, missing the opportunity to become a core discovery tool.
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Users lacked guidance — there were no cues or trending queries to spark engagement.
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On mobile, poor hierarchy and dense layouts created confusion.
Design Approach
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Elevated the search bar into the central entry point, styled prominently for visibility.
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Added animated placeholder text rotating through sample queries to nudge users toward exploration.
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Introduced a Trending Queries section, allowing one-click navigation to high-interest products.
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Refined banners, content grids, and mobile layouts with improved hierarchy and whitespace for clarity.
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After
Search isn’t just a feature - it became the centerpiece of discovery
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After
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After
Navigation Redesign
Navigation is the backbone of discovery, guiding users through categories and collections. While the earlier navigation worked functionally, it did little to spark engagement or highlight trending content. The redesign focused on making navigation not just a tool for browsing, but a hub for discovery.
Challenges Identified
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Overloaded menus with long lists of links created friction.
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Unclear hierarchy made it harder to differentiate between categories.
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On mobile, the dense structure hindered browsing.
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Navigation worked functionally but failed to encourage discovery.
Design Approach
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Introduced cards directly within the navigation bar to spotlight trending and latest products.
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Simplified and reorganized primary vs. secondary categories with clearer hierarchy.
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Designed a responsive mobile navigation with collapsible sections and visual discovery cards.
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Balanced utility and engagement, giving users a choice between efficient browsing or casual exploration.
Navigation shifted from a static menu to a visual hub for exploring what’s new and trending
Preference Flow Redesign
The preference flow is central to Drezily’s promise of personalized discovery. However, the original setup felt like a form-filling exercise, offering little delight or context. The redesign reframed it as a guided style quiz, making the process conversational, visual, and engaging.
Challenges Identified
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Flat swatches for colours and patterns, with no descriptive context.
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Rigid structure of likes vs. dislikes, making decisions mechanical.
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Limited style taxonomy (mostly dresses) failed to capture the richness of user tastes.
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Felt more like a form-filling exercise than a personalized style journey.
Design Approach
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Reimagined the flow as a guided style quiz with conversational microcopy.
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Colour Palettes with Names & Moods replaced raw swatches, making choices intuitive.
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Patterns & Prints with Personality Tags added emotional connection.
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Expanded taxonomy to include tops, bottoms, fits, and styles, capturing a full wardrobe profile.
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Added real-time feedback to reduce uncertainty.
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Enhanced the experience with progress indicators, spacing, and clear CTAs.
Before
After
Reflecting on Redesign Experience
Through these redesigns, Drezily transformed from a platform with functional but uninspiring interfaces into a delightful discovery and personalization experience.
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The homepage now guides exploration actively.
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The navigation encourages discovery rather than just utility.
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The preference flow builds trust and engagement through personalization.
Together, these improvements positioned Drezily to not just simplify shopping, but to make style discovery intuitive, engaging, and tailored to every user.