PROJECT OVERVIEW
Finello is a personal finance management app designed to streamline the way users manage their finances by consolidating their financial accounts, expenses, investments, and bills in one place. The aim was to provide users with actionable insights that improve their financial decision-making, while also addressing the complexities of managing multiple financial apps. The project addressed common user frustrations, such as fragmented experiences, inefficiency in budgeting, and difficulty tracking expenses.
Project Summary
Role and Duration
As the lead UX designer, the role included conducting in-depth user research, developing wireframes, and building high-fidelity prototypes. Additionally, the task involved integrating brand elements such as colors and typography to maintain a consistent and minimal design language. The project took 4 weeks, from research and ideation to prototype testing and iterations.
FINELLO
Simplifying Personal Finance Management
Easily view your expenses and income with clear, simple graphs
THE PROBLEM
Users were overwhelmed by the complexity of managing multiple apps for different financial tasks such as tracking expenses, monitoring investments, and paying bills. This fragmentation made it difficult for users to budget effectively and stay on top of their financial health.
User Problems
Business Problems
From a business perspective, there was a need for a platform that would increase user retention by offering an all-in-one solution for personal finance. This would also allow the business to differentiate itself in the competitive financial app market, where fragmentation is a common pain point for users.
GOALS
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Simplify the management of personal finances by offering an integrated platform that tracks expenses, investments, and bills in one place.
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Provide users with clear, personalized insights to improve their financial health and decision-making.
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Create a user-friendly and visually engaging interface that minimizes friction in day-to-day financial management.
User Goals
Business/Product Goals
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Increase user retention by offering an all-in-one solution that encourages users to engage regularly with the app.
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Enhance the user experience to drive customer satisfaction and brand loyalty.
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Create opportunities for future revenue streams through premium features like advanced budgeting tools and financial planning services.
Plan your budget effortlessly with organized financial tools
DESIGN PROCESS
The design process began with extensive market research, examining the strengths and weaknesses of existing financial apps. This led to the identification of key pain points, such as difficulty in navigating multiple accounts and confusion around transaction tracking. Early sketches and wireframes focused on simplifying the navigation by placing all major financial tasks—like expense tracking, bill payments, and investment management—in a bottom navigation bar for easy access.
The visual design was kept minimal yet engaging. A sans-serif typeface was used to reflect simplicity, while the color palette balanced trust with modernity, making the app feel reliable but approachable. The bold typeface used in the logo, and throughout the app, added clarity without overwhelming the user experience. High-fidelity prototypes were developed, with an emphasis on simplicity, leveraging a minimalist UI design using a modern color palette to balance trustworthiness with innovation. The logo design itself, with its bold "N" and dot resembling a percentage symbol, was crafted to reflect the app’s focus on finance in a visually intuitive way.
To validate the design, a high-fidelity prototype was created and tested with two users. Their feedback highlighted that the app was intuitive and useful. One user suggested adding the bank logo to each transaction for clearer tracking, while another recommended personalizing the app by addressing the user by name. Both suggestions were implemented, adding a personalized touch and increased transparency.
Track your financial growth and reach your goals
RESULTS
The final design solution successfully addressed the problems identified during research. Hypothetically, the app could achieve the following:
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Increase in user retention by 20% within the first six months of launch, driven by the convenience of consolidating all financial tasks in one platform.
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User satisfaction score improving by 30%, based on feedback from usability tests, which emphasized ease of use and personalization features.
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Reduction in user time spent on managing finances by 40%, due to the streamlined navigation and all-in-one financial overview, allowing users to make faster decisions.